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Where Brain Science and Marketing Meet Home About Roger Dooley Popular Topics Speaking Contact Neuromarketing Companies » » Videos Previous 67 Ways to Increase Conversion with Cognitive Biases Guest Article by Jeremy Smith Everyone makes bad decisions now and then. We feel stupid, and go on living our lives and making bad decisions. But that’s not the worst part. The worst part about these mistakes? We can’t help it. Image source They’re called cognitive biases , and they control our life in shocking and sometimes disturbing ways. Don’t Be Evil Here’s the part that you really need to pay attention to. These cognitive biases impact conversion optimization, too. When you grasp just a few of these psychological nuggets, the advantage you possess is almost unfair. But, don’t be annoying about it. And, above all, be ethical in the way you use these and any other persuasion techniques. ...